bienal naïfs 2010

The visual identity of the 2010 naïfs Biennial came from the creation of an alphabet that reinterpreted the spirit of Naïve Art in the sense of the freedom that these artists had in relation to history and the canons of traditional art. So our process was guided by the pleasure of shapes and colors, with freedom but never forgetting that we ourselves are not naïf artists but designers.

Another important factor was the desire to show how these artists live and work, so we used images associated with the logo both for the identity pieces and for the catalogue of works.