sesc avenida paulista

Our mission was to create the promotional communication for the inauguration of the new unit of the Sesc at avenida Paulista, with a markedly technological characteristic.
From the concepts of energy and transformation we imagined a FORM whose habitat would be the digital realm. Having in perspective its use in movement within the virtual space, an algorithm was developed that recreates the form every moment, without ever repeating it. All static, printed, or even immobile applications within the digital environment are captured from screens. In this way there is no ONE form. There are infinite possibilities.
Project done in partnership with Julien Sappa team at