ÉdePRIMA

ÉdePrima is a real estate company based in Salvador, Bahia. As a European company, they needed to show empathy with local society.

Analyzing the characteristics of Baianos, we noticed that one of the evident traits was a connection with Candomblé, which crossed all levels of their society.

The rich Candomblé iconography was the starting point to the final identity.