22 em campo

modernism and football

Inside the Football Museum in São Paulo, this exhibition promotes the meeting between the (Semana de Arte Moderna) Modern Art Week of 1922 and the world of football. At the time, this group proposed a modern country, with the appreciation of our multiracial and multicultural roots.
100 years later, this exhibition takes stock of what, from this idea, happened using football as a stage for social relations and comparing it with what was proposed by artists such as Mario and Oswald de Andrade, Tarsila do Amaral, Heitor Villa Lobos, among others.
We tried to bring the visual language closer to the football universe using bright colors and simple shapes on the supports to highlight the different types of information: videos, photos, texts and audios. A special highlight goes to the use of velvet curtains in an allusion to the Municipal Theater of São Paulo, where the Week took place. There was a need to seduce the museum’s public, who were more interested in football than in art.
As a way to unite the universes of football and art, we created fabric flags – an allusion to the flags in stadiums, joining phrases and icons from football and literature in a mixture that sought the iconoclastic spirit of the week.

curatorship: guilherme wisnik – expography: alvaro razuk – assistant designer: guilherme dorneles