Commemorative bussines books are always complicated. Often the specific subject is arid and little visual. We always seek to find a link of the product or service produced by the client in a way that creates interest in a wider audience and becomes a useful tool for society. So it was with this Abiclor publication. Instead of making a book on the chlorine industry, we suggested that it could be a history of sanitation, where chlorine was absolutely decisive.
At the same time we seek to bring to the internal and external public the immense importance of the presence of chlorine in products that we do not think it will be used. The opening of the book presents a series of images that surprise the reader by showing products that are not normally associated with chlorine. Throughout the book the texts and historical images researched by the team of SP4, our partner in this project, are basing the story and at the end the book has become a precious source of research for journalists and researchers in general.